Matt Lucas

Introduction

I’ve spent nearly 20 years helping people achieve their dream of business ownership. My journey started like many of the clients I now serve—by taking the leap into entrepreneurship myself. At 22, while finishing my degree at Murray State University, I launched my first business and quickly grew it into multiple territories before successfully exiting in 2013.

Prior to that exit, I built my next company into a national franchise system that expanded to 36 sold territories across the United States before being acquired in 2015. Those experiences gave me first-hand knowledge of what it takes to launch, grow, and sell a successful business—not from the sidelines, but in the trenches of entrepreneurship.

After that acquisition, I shifted my focus to helping others. Since 2015, I’ve been a full-time franchise consultant guiding hundreds of clients through the complex process of buying, selling, and investing in businesses. From aspiring entrepreneurs searching for their first franchise to seasoned investors scaling their portfolios, I’ve had the privilege of walking alongside people at every stage of their journey. Recently I also became licensed in the State of Florida to sell existing businesses, not just franchises.

My Approach

Buying or selling a business is one of the most important financial and personal decisions you can make. My philosophy is simple: put people first, provide clarity, and focus on results.

Clarity: I cut through the clutter of thousands of franchise and business resale options to identify the opportunities that truly align with your goals, lifestyle, and long-term vision.

Expertise: With direct experience as a franchisee, franchisor, and broker, I know the challenges and rewards from all sides of the table.

Support: I provide step-by-step guidance—from initial exploration to final decision—so you can move forward with confidence, not confusion.

What I Specialize In

Franchise Consulting: Helping clients explore industries like home services, health & wellness, senior care, food & beverage, pet care, and entertainment to find the right franchise fit.

Business Brokerage: Assisting buyers and sellers with the purchase and sale of independent businesses and franchise resales.

Strategic Growth: Guiding multi-unit investors and emerging brands in scaling with strong ROI.

Personalized Matching: Every client is different. I focus on aligning opportunity with lifestyle, financial goals, and risk tolerance.

Why Work With Me

Proven Experience: From starting businesses to franchising and selling them, I’ve lived every stage of the entrepreneurial journey.

Industry Knowledge: Nearly two decades immersed in franchising and small business ownership.

People-First Approach: My success is measured not in transactions but in the success stories of my clients.

Let’s Connect

Whether you’re buying your first business, expanding your business portfolio, or preparing to sell, I’d love to help you explore your options with clarity and confidence.

Business ownership can be life-changing. My job is to make sure it’s life-changing in the right way.