Ardeshir Vosooghi

With over two decades of experience, Ardeshir has developed a trusted reputation in the Greater Bay Area business and real estate markets. His expertise spans both residential and commercial real estate sectors and encompasses developing his own businesses in multiple industries. This versatility has earned him an "in-the-trenches" understanding of the diverse Bay Area business landscape. Specializing in the sale of small to medium-sized businesses, Ardeshir has successfully facilitated numerous transactions, earning a reputation for his diligence and commitment to his clients' needs. Whether you're looking to buy or sell a business, Ardeshir's comprehensive knowledge and hands-on approach make him a reliable partner in achieving your goals. Ardeshir Vosooghi is not just a business broker; he is an excellent communicator who adds value, building lasting relationships with his clients. Choosing Ardeshir Vosooghi as your business broker means benefiting from the expertise of a professional who knows the ins and outs of the Bay Area market and also cares deeply about the success and satisfaction of his clients.

Clayton Noack is a seasoned Senior Sales Executive with over a decade of experience in driving revenue growth and leading business development efforts across diverse sectors, including HVAC, manufacturing, renewable energy, international trade & logistics, construction, and commercial real estate. Growing up in the San Francisco Bay Area, Clayton developed a deep appreciation for innovation and global business which has influenced his career trajectory, leading him to diverse, multi-national roles. Fluent in English, Chinese, and French, Clayton leverages his multilingual skills and cultural knowledge to forge strong relationships with clients and partners in both domestic and international markets. His Master’s degree in International Business with a focus on China Trade has given him strategic insight to navigate global markets and drive expansion efforts effectively. Over the years, Clayton has demonstrated expertise in complex B2B negotiations, account management, and strategic partnerships. He has successfully led teams to achieve double-digit growth and implemented innovative subscription models that boosted recurring revenue. Clayton’s consultative approach to sales and business has consistently driven high close rates and top-tier customer satisfaction, helping organizations build long-term client relationships. Beyond his professional achievements, Clayton is passionate about mentoring teams and helping others reach their full potential. His clients, peers, and teams value him for his unique combination of leadership, international experience, and drive to improve performance to foster strong cross-cultural relationships and navigate global markets. As a business broker, Clayton brings his deep understanding of business metrics and ability to elevate results to his engagements to help his customers get the most value from their business transactions.

Peter Dayton is a seasoned executive with over 30 years of experience in entrepreneurial and Fortune 500 leadership, bringing strong fiscal and business acumen to his client engagements. He has personally facilitated eight (8) sell-side exits as a CFO and can confidently navigate his clients through the intricacies of buying or selling their businesses. With industry experience in roles ranging from Sales Representative to Chief Financial Officer and founder, Peter brings a holistic suite of finance, sales, marketing, and business development expertise to deals for his clients. He has been a leader at companies such as Virtana, a $70M private-equity-backed company that provides AIOps and IPM software for cloud and data center environments; Vasona Networks, a Bessemer-backed provider of video optimization software to wireless providers; and at numerous venture-backed companies in fields ranging from AIOps and wearable computing to filtered water stations and K-6 education SaaS platforms. Peter received a Master’s degree in Business Administration from Harvard Business School and a Bachelor of Science degree in Electrical Engineering from the University of Virginia. He has also served as a pro bono advisor for the Commercial Law Development Program of the US Department of Commerce, developing commerce frameworks in Oman, Bahrain, and other Gulf countries. He currently sits on the advisory boards of AppComputing and Ware AI. In his spare time, Peter is an avid New Waver and enjoys spending time with his family, being walked by his dogs, and playing golf.

I’m a Business Broker serving the Central Valley, Monterey Bay, and Santa Cruz regions, helping business owners navigate one of the most important financial decisions of their lives—the sale or purchase of a business. My approach is hands-on, transparent, and rooted in both financial expertise and real-world experience working with small and midsize business owners. Who I Work With I primarily support owners of service-based, retail, construction, automotive, food & beverage, and home-based businesses. Whether you’re preparing to sell, exploring your exit plan, or actively looking to acquire a business, my goal is to guide you clearly from start to finish. My Background Before becoming a Business Broker, I gained deep experience in: Business development & strategic partnerships Commercial lending and risk analysis Customer service leadership (Corollary Marketing) Financial systems, compliance, and cybersecurity (Higher Education) Hands-on technical fieldwork (Telecom & infrastructure) This unique mix gives me a holistic perspective—from operational realities to financial performance to what truly motivates buyers and sellers. I hold an MBA from San Jose State University and a strong analytical foundation from my B.S. in Computer Information Systems. What Sets Me Apart Clear financial storytelling: I break down P&Ls, tax returns, and bank statements to highlight true seller’s discretionary earnings (SDE) and cash flow. Realistic valuations: Pricing grounded in market comps and industry multiples—no inflated numbers designed to win listings. Local market insight: I live and work in the communities I serve, which means my buyer interactions and seller relationships are built on trust, not templates. Hands-on deal management: From NDA to closing table, I coordinate all communication with buyers, lenders, accountants, and attorneys. Strong communication: I ensure both sides stay informed, aligned, and respected throughout the transaction. Approach to Business Sales My process is structured but personal: Discovery & Financial Review – Understanding the business, its operations, and the owner’s goals. Valuation & Pricing Strategy – Recasting financials and presenting a realistic listing range. Confidential Marketing Campaign – BizBuySell listing, targeted buyer outreach, and multi-channel advertising. Buyer Qualification – Screening for fit, financial readiness, and experience. Offer & Negotiation – Structuring deals that protect and maximize seller value. Due Diligence Coordination – Ensuring a smooth flow of documents, timelines, and approvals. Closing & Transition – Supporting both parties through handover, training, and post-close steps. My Philosophy Selling a business isn’t just a financial transaction—it’s a transition of legacy, identity, and years of hard work. I treat every client with honesty, respect, and professionalism. My role is to simplify the complex, protect your interests, and help you achieve the best possible outcome. If you’re thinking about selling, buying, or want a realistic valuation without the pressure, I’m here to help you explore your options.

Ali Sarshar is a solution-oriented business broker with an entrepreneurial mindset, hands-on business knowledge, and a strong commitment to client service. Having lived in the Bay Area for more than two decades, he brings a deep understanding of the region’s business climate, diverse communities, and the spirit that drives business owners. His familiarity with the Bay Area market, combined with firsthand experience working in and helping manage family-run businesses, gives him a practical understanding of the challenges and opportunities business owners face every day. Ali understands that buyers and sellers need more than someone to facilitate a transaction. They need a trusted advisor who can recognize value, protect confidentiality, communicate clearly, and help guide a successful transition from start to finish. His background reflects strong operational awareness, problem-solving ability, and a disciplined approach to managing complex situations with professionalism and care. He is known for being dependable, resourceful, and focused on maintaining a high level of service while taking a thoughtful, outside-the-box approach to marketing and getting the job done. What sets Ali apart is both his perspective and his character. As an immigrant, a world explorer, and someone shaped by human-powered journeys and real-life problem solving, he brings resilience, adaptability, and calm under pressure to every client relationship. Whether a client is preparing for retirement, feeling burned out, facing a major life transition, or pursuing a new opportunity, Ali works to help them move forward with clarity and confidence. Backed by the systems, processes, and longstanding experience of First Choice Business Brokers, he is committed to helping buyers and sellers achieve a smooth, confidential, and successful outcome. If you are considering buying or selling a business in the Bay Area, Ali welcomes a confidential conversation to explore your options and help you plan your next step with confidence.

Nick Ramsey’s career journey began in software before he transitioned into commercial real estate brokerage, where he honed his skills in financial modeling, deal structuring, and contract negotiation. Over the years, he has worked with a diverse range of clients, guiding them through acquisitions and investments with a keen focus on strategic growth and operational efficiency. His deep understanding of the real estate market, combined with his innovative approach, has made him a trusted advisor in high-value transactions. Looking to broaden his impact, Nick moved into venture capital and M&A advisory, where he played a key role in facilitating $10 million in investments. His expertise in growth planning, exit strategies, financial modeling, and strategic operations has helped businesses scale and optimize their financial performance. Throughout his career, he has been a reliable resource for companies navigating acquisitions and long-term value creation. Now, as a Business Broker at First Choice Business Brokers, Nick applies his experience in M&A, brokerage, and investments to help business owners successfully buy and sell companies. He specializes in business valuations, deal structuring, and building strong relationships between buyers and sellers to ensure smooth, strategic transitions. His passion for entrepreneurship, innovation, and value creation drives him to support clients in making informed and successful business decisions. Outside of work, Nick enjoys spending quality time with family and friends and exploring all that Northern California has to offer.

Michelle Koblas joined First Choice Business Brokers after over 30 years in information security and technology. As a well-respected business leader, Michelle has consulted across a diverse set of industries and led global, cross-functional IT and Information Security teams for companies such as Guardian Analytics, Brocade, eBay and Cisco. Known for her diligence, persistence and holistic approach to problem solving, Michelle brings a depth of experience to developing strategic programs and creating client-focused results that operate at scale. Michelle received an M.S. in Computer and Information Science from the University of Oregon and a B.S. in Computer Science from Pacific Lutheran University in Washington state. Michelle has been a speaker at conferences worldwide, was on the board for the Silicon Valley Information Systems Security Association (ISSA) for several years and continues to be an active participant. Michelle grew up in Alaska. She is fluent in Norwegian and keeps herself busy doing stained glass, painting, gardening, bowling and playing billiards when she’s not traveling.

I am an M&A Advisor and a Business Broker at First Choice Business Brokers-Silicon Valley. We are one of the largest and most awarded transaction brokerage firm in the country. Throughout my career, I have consistently delivered on ambitious targets by leveraging my expertise in deal negotiations, financial analysis, and collaborative leadership. I thrive in dynamic environments where innovation and strategy intersect, and I am passionate about helping organizations unlock new opportunities and realize their full potential. Let's connect to explore how my experience and skills can bring your next venture to life, whether you're seeking a trusted partner for M&A activities, business development expertise, or strategic advice for navigating complex financial landscapes.