Memberships:

Certifications:

Contact Broker
Broker Biography
Introduction
Rex is the only Certified Business Broker in Santa Cruz County. Local knowledge counts for everything in the Santa Cruz and Monterey areas. Rex Walters and Coast Business Brokerage guarantee a personal, professional, top-quality, and fully hands-on approach for your business selling or business buying needs. Rex specializes in larger Main Street-level businesses, and personally has 30 years of local start-up experience. He has personally started and/or sold nine of his own businesses in and around Santa Cruz, as well as hands-on management consulting experience in both the for-profit and not-for-profit sectors. Previously functioning as the president of Coastal Sol Foods, LLC, Rex is also a founding Partner with Bay Area Strategic Group, a Santa Cruz, CA based management consulting firm specializing in the areas of strategic business planning and human resources for small to medium-sized businesses, non-profit agencies, and entrepreneurial start-ups. He served as Executive Director of the Alliance of Communities for Sustainable Fisheries. He also is a former Strategic Management instructor at University of California, Santa Cruz, San Jose State University, and Chapman University. In his spare time he enjoys longboard surfing, outrigger paddling, and stand up paddling, both locally and in Hawaii, and loves to watch his wife Erica dance hula. Rex participates as a volunteer in the Santa Cruz Chapter of SCORE. Rex has earned a BA in philosophy, an MA in psychology, and an MA and PhD in Organizational Psychology, and considers himself a life-long learner.
For local, hands-on, personalized service, give Rex a call. Rex is a Certified Business Broker with the CA Association of Business Brokers.
Services Provided
Business Sales, Valuations, Business Planning, and Buyer representations.
Areas Served
Licensed In
- California — License number 01841628
Business For Sale Listings
Cash Flow: $365,697
Santa Cruz, CA Agent: John Lamay OEM Wiring Harness Manufacturer - B2B, Recurring, Relocatable Profitable offshore contract manufacturer
With over 25 years of proven performance, this established Santa Cruz area business designs and produces high-quality, cost-effective custom wiring harnesses, connectors and cabling solutions. These industrial products are integrated into OEM customers’ end solutions, enabling smooth product launches, reliable daily performance, and extended product life cycles. This embedded position drives recurring revenue and highlights the company’s strategic importance within its clients’ supply chains. The company is highly regarded for its certified offshore manufacturing partners, technical expertise, design innovation, consistent quality, cost-saving solutions, and fast turnaround times. These Less
Cash Flow: $374,000
Santa Cruz Co., CA
View Details Very Well Established Soil Testing Laboratory on CA Central Coast
Comments/Additional Terms: Offered for sale is an extremely well established soil testing lab that has provided testing and recommendations to the California Central Coast area for over 87 years! Located near the heart of the California Central Coast growing region, the lab prides itself on providing fast, accurate testing and recommendations with a very quick turnaround time. Among the many services provided, this company does soil, water, and plant tissue fertility testing. They also provide sample collection services and detailed recommendations. The business has maintained many of its customers for 40 years or more. New customers are generated via reputation, word of mouth, and via the website. The lab is turnkey and ready for a new owner to take the reins. A background in agriculture, soil testing, and/or chemistry would be very helpful. Strong Less
Cash Flow: $199,550
Santa Cruz Co., CA
View Details Beautiful Established Massage Therapy Business For Sale
Comments/Additional Terms: Have you dreamed of living and promoting health and a health-conscious lifestyle, plus making a very nice living as well? This very well established massage and body therapy business in the Santa Cruz vicinity can offer you success on both fronts. This business offers the advantages of regular clientele, great web search optimization, on- and off-site therapeutic massage, as well as on site and on line retail sales. Beautiful tenant improvements, a central location, and lucrative strategic business partnerships in-place all add up to pride of ownership and, well, bragging rights! Ready to replicate and expand? Brand identity and solid cash flow allow you to spring forward and duplicate this success into a second, or perhaps third location. Current owners are semi-absentee.Gross sales: $739,139. 3-year average.SDE: $190,550. 3-year average. Price: $428,000 + inventory estimated at $20K.Shop Less
Cash Flow: $190,000
Santa Cruz Co., CA
View Details Popular Gourmet Sandwich Shop with Beer and Wine Close to Santa Cruz
Here’s your chance to own a truly unique and profitable small business near the Santa Cruz coast and surfing beaches. This fast casual sandwich shop has built a strong local following by delivering high quality food with a creative edge. Every sandwich is made to order with premium ingredients, house made sauces, and their signature thick-cut chips, which are seasoned in-house and included with every meal. The menu offers a mix of familiar favorites and bold, chef-driven flavors that set it apart from chain restaurants and grocery store delis.The brand stands out for its consistency, personality, and loyal customer base. It has earned excellent reviews on Google and Yelp and is known not just for great food, but for providing a memorable guest experience. The concept is well-established yet still has room to grow under new ownership. Customers also enjoy a curated selection of bottled craft sodas, fountain drinks, or regional Less
Cash Flow: $119,686
Santa Cruz Co., CA
View Details Established Web And Graphic Design Studio Santa Cruz
UPDATE: SELLER WILL CONSIDER UP TO 75% GENEROUS SELLER FINANCING FOR APPROVED BUYER WITH 25% DOWN. SELLER SAYS BRING OFFERS!REAL ESTATE AND BUILDING PURCHASE IS NOW AN OPTION.If you have artistic talent and web design experience, AND want to live in Santa Cruz, one of California’s most desirable areas, and make a good living, this may be what you are looking for. Established for well over 30 years, this business prides itself on one-stop-shopping for graphic art, media, signs, and website design and hosting. Why ship your web and graphic design needs out of town, or overseas, when you can have personalized, hands-on quality and support right here locally? At surprisingly affordable prices!Seller happy to stay on and consult as needed after the initial training period. Well-established and cohesive team happy to continue on after the transition and help the new owner succeed and expand. Business is poised to be expanded Less
Cash Flow: $420,205
Santa Cruz Co., CA
View Details Whale Watching, Fishing, Eco-tours & Boat Charter Business incl. Boats
PRICE LOWERED TO $1.9M!Office # C4316Whale watching, fishing charters and more on the gorgeous Monterey Bay! If you love the ocean and want to make a living in one of the premiere coastal locations in the USA, this CA Central Coast ocean and marine business may be what you have been dreaming of. This business serves the greater Monterey Bay area. Established for over 85 years, this attractive, fun, and profitable business offer it all: Fishing charters, marine life tours, whale watching, ashes scattering at sea, sunset cruises and custom tours. This business boasts a stellar reputation and is rated Excellent on Tripadvisor. This historic landmark business comes complete with an offsite office and two prime boat slips. Word of mouth, internet and websites, as well as ideal public location all drive locals, San Francisco Bay visitors, statewide visitors Less
Cash Flow: $78,619
Santa Cruz, CA Agent: Ken Johnson
View Details Yacht Charter And Sailing School - Fully Absentee
If you are a sailor and truly love the ocean, now is your chance to live the dream and make an excellent living as well in one of the world's most desirable locations. This is an absolutely unique opportunity to acquire a sailing school and yacht charter company that offers all levels of sailing instruction, skippered & bareboat charters, and corporate team building regattas and events. Located directly on the stunning Central California Coast in the Santa Cruz Yacht Harbor, this lifestyle business has been running and profitable since 1979. In addition to the prestige of owning this business, as well as the profits available, this sale includes the rights to 11 commercial boat slips in the Santa Cruz small craft harbor. Expansion opportunities are also available which include Monterey. Fully Absentee vs Owner-Operator Opportunity: The current owner Less
Cash Flow: $295,604
Santa Cruz, CA
View Details Established and Profitable CPA Practice
Description: BUSINESS IS IN ESCROW. BACK UP OFFERS ONLY AT THIS POINT. C4311PRICE LOWERED TO $550,000SBA PRE-APPROVAL. MONTEREY COUNTY BANKSanta Cruz County and the Monterey Bay area have a shortage of qualified, experienced CPA’s. Quality customers and high net worth individuals, as well as small business owners are willing to pay for on-time expertise and tax preparation. Excellent opportunities for growth, as current owner is turning a away new clients. Huge goodwill, trust, and respect make this business a winner for a new CPA to take over.• The owner is a CPA• This practice was established in 1983 as Sole Prop; currently an S Corporation• Software in use includes QuickBooks, MS Office, Ultratax, Smart Vault• Approximately 259 individual tax returns with an average fee of $1,000 per return• Approximately 44 business tax returns with an average fee of $1,500 per return• Approximately 24 other tax returns with an average Less
Cash Flow: $489,000
Alameda Co., CA Agent: Ken Johnson
View Details Highly Profitable Jaguar Land Rover Auto Service & Repair - SBA OK'd
Presenting a Highly Profitable Jaguar Land Rover Specialty Service and Repair Shop. SBA pre-qualified.This business has trained and experienced techs / mechanics who have significant experience working with High End luxury cars and specializes in Jaguar Land Rover. Calling all shop foremen or lead techs for JLR that are tired of the dealer politics and dispatching of jobs, here is your chance to flat rate for yourself and be your own boss. Customer loyalty to the business is extremely high based on superior results and integrity - standing by their work in the context of a performance-focused and friendly feeling culture. 5-Star Verified Reviews. This would be an excellent strategic acquisition to enhance geographical reach and/or add additional specialist high end service and repairs to an existing shop or group of shops.This would be an excellent Less




