TJ Bunday - Broker & Franchise Resales

Introduction

Brooks Pointe Corporation is a boutique mergers and acquisitions advisory and business brokerage firm representing privately held companies across the United States. Founded in 2016 and headquartered near Raleigh, North Carolina—with regional offices in Chicago, Houston, and Richmond—we focus on guiding owners of established lower-middle-market businesses through one of the most important financial and personal milestones of their lives: the sale or recapitalization of their company.

We exist for business owners who expect more than a listing service. Our clients seek insight, discretion, and strategic execution from a partner who understands the realities of entrepreneurship. At Brooks Pointe, we combine the sophistication of an investment banking process with the accessibility of a relationship-driven advisory firm—offering the best of both worlds.

Our Philosophy

Selling a business is not merely a financial event; it’s a transition of legacy, leadership, and years of effort. We approach every engagement with the respect that significance deserves.

Our philosophy centers on three key commitments: clarity, confidentiality, and confidence.

Clarity comes from data-driven analysis and transparent communication.

Confidentiality is preserved through disciplined process management and non-disclosure at every stage.

Confidence is built by preparation—ensuring the company, the owner, and the opportunity are positioned for the best possible outcome.

We take the time to understand the human side of each transaction, aligning financial goals with personal and professional priorities. That combination of empathy and execution is what defines Brooks Pointe’s reputation.

Our Distinction

Brooks Pointe stands apart from traditional brokerage firms by operating with institutional-grade rigor in a personalized format.

We limit the number of engagements we accept so every client receives senior-level attention.

We employ financial modeling and buyer targeting strategies comparable to mid-market investment banks—without excessive retainers or layers of bureaucracy.

Our advisors have owned, operated, and exited businesses themselves. We understand the decisions behind the numbers and know what truly drives value.

This unique blend of experience and discipline enables us to guide clients through complex transactions while maintaining the confidentiality and responsiveness of a boutique firm.

Our Culture

Inside Brooks Pointe, we operate with a culture of preparation, accountability, and precision. We believe that success is not accidental—it’s engineered through planning and communication. Every member of our team shares the same mission: to simplify complexity and deliver exceptional outcomes with professionalism and respect.

Our tone is calm, our process structured, and our focus unwavering. We ask tough questions early, anticipate challenges before they surface, and create an environment where negotiations remain objective, constructive, and confidential.

We measure success not only by the value achieved at closing, but by the confidence and satisfaction of every client we serve.

Leadership

TJ Bunday — Founder & Senior Broker
TJ brings over 30 years of entrepreneurial experience, including 15 years operating a multi-state sales organization before founding Brooks Pointe in 2016. His background in business ownership and strategic development provides clients with a balanced perspective on operational performance and market positioning. TJ’s leadership emphasizes integrity, process, and precision—qualities that have shaped Brooks Pointe into a trusted name among lower-middle-market business owners.

Frank Butcher — Business Broker & Account Development
Frank’s expertise in organizational development and human resources adds depth to our advisory process. He helps clients identify value drivers within their operations and navigate leadership transitions with tact and foresight. His ability to balance people and performance makes him an integral part of Brooks Pointe’s client-centric culture.

Together, they lead a skilled team responsible for marketing, due diligence coordination, CRM management, and administrative support—ensuring every engagement benefits from comprehensive service and seamless execution.

Our Network and Reach

Brooks Pointe serves clients nationwide with a strong presence across the Eastern and Central United States. Our team has successfully represented businesses in diverse sectors, including:

Healthcare & Home Services

Construction & Trades

Logistics & Distribution

Financial & Professional Services

Manufacturing & Industrial Operations

Franchise Resales & Multi-Unit Systems

Food, Retail & Hospitality

Technology & SaaS

Through years of collaboration, we’ve cultivated relationships with private equity firms, family offices, strategic acquirers, and SBA-preferred lenders. This network, combined with national marketing reach, allows us to connect well-positioned businesses with qualified buyers who recognize their value.

Our Values

Every transaction we undertake is grounded in our core values:

Integrity – We operate transparently, providing honest assessments and objective guidance. Brooks Pointe does not accept referral fees or incentives from outside professionals; our loyalty is solely to our clients.

Discretion – Selling a business demands confidentiality. We protect sensitive information through controlled communication and secure data management from start to finish.

Excellence – We deliver institutional-quality results through preparation, diligence, and disciplined execution.

Respect – We honor the legacy behind every business we represent, ensuring owners feel understood and supported throughout the process.

Client Experience

Working with Brooks Pointe means working with professionals who value your time and your trust. Our process is designed to reduce uncertainty and preserve focus so that owners can continue operating their business while we handle the details behind the scenes.

Clients often tell us they appreciate the calm structure of our approach. We manage the pace, coordinate all parties, and protect our clients’ interests with the same care we would apply to our own companies.

We believe in over-communication, clear expectations, and no surprises. By maintaining transparency and momentum, we help sellers achieve results that exceed financial goals while maintaining professional dignity and peace of mind.

Our Reputation

Brooks Pointe’s closing ratio remains well above the national average, reflecting a process built on precision and persistence rather than volume. Most of our new engagements come from referrals—attorneys, CPAs, lenders, and past clients who trust our professionalism and consistency.

Our work has included franchise resales, private company transitions, and complex multi-entity transactions—each requiring careful planning, coordination, and an unwavering commitment to confidentiality. Every deal we complete strengthens the relationships that fuel our continued success.

Our Vision

We envision a marketplace where business owners can access high-quality advisory representation without sacrificing the personal connection that defines great service.

As Brooks Pointe continues to grow, we remain dedicated to setting a higher standard for professionalism within the brokerage and M&A industry. We are expanding our digital infrastructure, valuation tools, and partnerships to provide even greater insight and efficiency to our clients nationwide.

Our future is guided by the same principles that built our foundation—preparation, precision, and integrity—and by our unwavering mission to help owners exit on their terms and with confidence.

A Message to Business Owners

Whether you’re considering a sale today or preparing for one in the future, Brooks Pointe offers a confidential and commitment-free starting point. We’ll help you understand your market position, identify potential value drivers, and develop a clear plan for what comes next.

Your business represents years of dedication and perseverance. Our role is to protect that investment, present it effectively, and ensure you receive the value you’ve earned.

Brooks Pointe Corporation — Your Bridge to Better Business Deals.

? www.brookspointe.com
| tj@brookspointe.com

? Raleigh | Chicago | Houston | Richmond