Joe Luminiello

At BizDepot, we don’t just close deals—we open doors to new opportunities. As California’s #1 Business and Franchise Broker (over $500M+ in transactions), we help business owners exit on their terms while empowering entrepreneurs to step confidently into ownership. With our 90-Day Exit Blueprint™, we’ve streamlined the selling process, providing a clear, data-driven roadmap to maximize value and minimize delays. Our AI-powered buyer attraction system and robust investor network ensure competitive offers, while our guaranteed sale pricing gives sellers peace of mind. Whether you're selling a small family-owned business or a thriving franchise, we tailor strategies to meet your unique goals. With over 25 years in high-tech sales, marketing, and strategic growth, Steven Kubes bring deep expertise in negotiations and market positioning. His experience includes scaling businesses from startup to $200M+, supporting multi-billion-dollar acquisitions and high-performance teams. He applies a results-driven approach to business brokerage, ensuring smooth, high-value transactions. At BizDepot, we combine cutting-edge technology, deep industry expertise, and a client-first mindset to unlock your next chapter of success. If you're looking to sell your business or invest in the right opportunity, let's connect!

A background rooted in technology, operations, and real-world business investment informs a strategic approach to advising entrepreneurs and business owners. Over 20 years of cross-functional experience shape a perspective that blends financial discipline, operational insight, and growth-focused thinking. Advisory work centers on supporting thoughtful decision-making—whether evaluating a business opportunity, strengthening internal systems, or aligning strategy with long-term goals. Particular focus is placed on sectors such as food, health, and retail, where nuanced market understanding and structured execution make a measurable impact. The goal is to offer clear, data-informed guidance that fosters sustainable growth—always with a commitment to meaningful outcomes, not just short-term results.

I help entrepreneurs, business owners, and investors unlock value through strategic M&A, exit planning, and deal execution. With over 15 years of experience in business brokerage and private equity advisory, I’ve guided dozens of business owners through successful transactions ranging from $2.5M to $50M. My approach combines financial acumen, strategic marketing, and negotiation expertise to maximize outcomes for both buyers and sellers. I started as a Certified Financial Planner, built a foundation in wealth management, and evolved into deal making where finance meets opportunity. Today, I advise on business sales, investor relations, and capital strategies that help clients grow, exit, or reinvest intelligently. I believe every transaction tells a story of growth, legacy, and vision. My goal is to make sure that story ends profitably and starts the next one even stronger. Specialties: Mergers & Acquisitions (Buy-Side & Sell-Side)Business Valuation, Exit Planning, Investor Relations, Capital Raising, Private Equity and Deal Structuring, Digital Marketing, for Deal Flow, Client Negotiation and Strategic Positioning. Whether you’re buying, selling, or building the next great company. Let's connect and start your journey!

I’m a dedicated Business Broker and Commercial Real Estate Agent specializing in the sale of restaurants, franchises, and small businesses throughout Northern California. I help business owners earn top dollar for their life’s work — while providing buyers with profitable, well-vetted opportunities to build wealth and independence. I make the process simple, efficient, and confidential. My clients trust me because I treat every business like my own investment — with care, honesty, and results-driven strategy.

A hands on business broker with an owner operated mindset helping buyers and sellers close the right deal. I advise buyers and sellers on the acquisition and sale of businesses across California, providing full cycle brokerage support from valuation through closing. I analyze businesses by reviewing financial statements, along with lease, rental, and franchise agreements to assess value, scalability, and risk. I bring an owner-operator mindset to every transaction, backed by 15+ years of hands on experience acquiring, managing and exiting multi-unit businesses and a strong financial background. This allows me to work effectively with first time buyers, franchise operators and multi business owners preparing for exit. I negotiate directly with landlords, lenders, buyers and sellers to structure efficient transactions, maintain momentum, and drive deals to close.

At BizDepot, we don’t just close deals—we open doors to new opportunities. As California’s #1 Business and Franchise Broker (over $500M+ in transactions), we help business owners exit on their terms while empowering entrepreneurs to step confidently into ownership. With our 90-Day Exit Blueprint™, we’ve streamlined the selling process, providing a clear, data-driven roadmap to maximize value and minimize delays. Our AI-powered buyer attraction system and robust investor network ensure competitive offers, while our guaranteed sale pricing gives sellers peace of mind. Whether you're selling a small family-owned business or a thriving franchise, we tailor strategies to meet your unique goals. Benjamin Diaz-Habben is a Broker Associate (Affiliated) with BizDepot. With over 17 years of experience, 400+ closed transactions, and more than $200 million in combined sales, Benjamin provides strategic representation in business brokerage transactions. At BizDepot, we combine cutting-edge technology, deep industry expertise, and a client-first mindset to unlock your next chapter of success. If you're looking to sell your business or invest in the right opportunity, let's connect!

With a grounded presence and intentional approach, I guide business owners and aspiring entrepreneurs through one of the most important transitions of their lives, the sale or purchase of a business. My work is rooted in clarity, integrity, and connection. With over a decade of experience in business operations, sales, and real estate, I’ve come to understand that true success begins with deep listening, genuine curiosity, and an appreciation for the unique story behind every business. Each transaction is more than numbers; it’s about legacy, purpose, and the unfolding of a new chapter. At BizDepot Brokers, I align practical strategy with thoughtful guidance, ensuring that each client feels supported, informed, and empowered every step of the way. Whether you’re preparing to let go or ready to build something new, I’m here to help you move forward with confidence and peace of mind.

At BizDepot, we don’t just close deals—we open doors to new opportunities. As California’s #1 Business and Franchise Broker (over $500M+ in transactions), we help business owners exit on their terms while empowering entrepreneurs to step confidently into ownership. With our 90-Day Exit Blueprint™, we’ve streamlined the selling process, providing a clear, data-driven roadmap to maximize value and minimize delays. Our AI-powered buyer attraction system and robust investor network ensure competitive offers, while our guaranteed sale pricing gives sellers peace of mind. Whether you're selling a small family-owned business or a thriving franchise, we tailor strategies to meet your unique goals. With over 25 years in high-tech sales, marketing, and strategic growth, Steven Kubes bring deep expertise in negotiations and market positioning. His experience includes scaling businesses from startup to $200M+, supporting multi-billion-dollar acquisitions and high-performance teams. He applies a results-driven approach to business brokerage, ensuring smooth, high-value transactions. At BizDepot, we combine cutting-edge technology, deep industry expertise, and a client-first mindset to unlock your next chapter of success. If you're looking to sell your business or invest in the right opportunity, let's connect!

I help people confidently buy and sell businesses by guiding them through one of the most important financial decisions of their lives. With over 15 years of experience in the commercial real estate and business brokerage space, I bring a practical, hands-on approach to every transaction. I understand that behind every deal is a real person, a livelihood, and a future plan and I take that responsibility seriously. My role is to simplify complex transactions, protect my clients’ interests, and make sure they feel informed, supported, and confident from start to finish

Over 15 years of successful account management, sales, marketing, and business development experience. • Specialized in assessing people and situations, cultivating strong relationships, and opening doors to communication. • Expertise in a broad spectrum of markets including financial, insurance, real estate, and healthcare products. • Works well individually and collaboratively, to tactfully promote product portfolios and lead teams to success. • Combines outstanding consultative selling abilities and interpersonal skills to interact with a variety of clients. • Ability to lead, manage, and operate effectively in diverse roles and settings and adept at learning new skills. • Strong business acumen, excellent communication and leadership skills, and ability to multi-task. • Results-driven, motivated, persistent, versatile, conscientious, diligent, creative, innovative, and personable.