The company is selling a highly recognizable old fashioned brand that was trademarked in 1947 as a family owned business. It featured Root Beer in the 1950's as a popular vintage soda sold in Wilkes-Barre and Lebanon, Pennsylvania before expanding nationally. The soda came in a distinctive barrel-shaped glass bottle with a crown top and a painted ACL label. In fact it has become a collectors item. The value is in the "highly recognizable name" ("haven't I see this before?") and formula especially for a distributor in the beverage space looking to expand its beverage line. In the 1960's, they expanded the beverage line offering strawberry, vanilla and other flavored carbonated soda. In the 1980's a series of family issues specifically ownership of the brand caused the business to postpone production and is currently offering this highly recognizable brand for a suitor in this space. Brand ownership is now with one party motivated to see the brand succeed and provide 30 days of free consultation.