ASSET SALE: Dual-Brand Home Services Franchise Operation

This asset sale presents a turnkey opportunity to acquire established franchise rights for two complementary home services brands: Softroc® premium rubber surfacing and The Driveway Company concrete coating services. Located in high-growth Central Florida markets (Ocala and Tampa), this operation offers immediate market entry with significant franchise value already secured.

BUSINESS OVERVIEW
Established in 2022, this dual-brand operation combines Softroc's premium rubber surfacing solutions for play spaces, walkways, and commercial applications with The Driveway Company's concrete maintenance and epoxy coating services. The business serves both residential and commercial markets across two distinct Florida territories.

KEY ASSETS INCLUDED
• Transferable franchise rights for both brands (approximately 6 years remaining)
• Prepaid franchise fees included (~$90,000 value, subject to franchisor approval)
• Complete equipment package: 2 trailers, 1 truck, epoxy equipment (less than 1 year old), Softroc equipment
• Established technology infrastructure: Housecall Pro, CallRail, QuickBooks
• Active marketing presence including paid placements and social channels
• Customer database and documented operational processes
• 3 full-time employees currently in place

MARKET POSITIONING
Softroc targets safety-conscious markets including municipalities, HOAs, schools, and residential customers seeking durable, slip-resistant surfaces. The Driveway Company focuses on concrete maintenance and protective coatings for homeowners and commercial property managers, with particular strength in higher-value epoxy applications for garages, warehouses, and multi-unit properties.

OPERATIONAL INFRASTRUCTURE
The business operates from leased warehouse space at 4330 N US Highway 441, Ocala, FL 34475. Recent operational restructuring has stabilized the business model, with new epoxy services launched as a growth initiative. The seller has paused active marketing to focus on service line development, creating immediate opportunity for an aggressive buyer.

GROWTH POTENTIAL
Significant scalability exists through expanded commercial epoxy contracts, which offer higher margins and recurring maintenance opportunities. Cross-selling between service lines, enhanced digital marketing, and B2B partnerships with property managers and municipal clients represent clear paths to increased profitability.

REASON FOR SALE
Owner is semi-retiring following recent operational stabilization. The business underwent management transition in 2024, with current leadership seeking to transfer to a dedicated owner-operator who can fully capitalize on the established foundation and growth opportunities.

IDEAL BUYER PROFILE
This opportunity suits owner-operators in home services, regional contractors seeking immediate market presence, existing franchisees wanting geographic expansion, or strategic buyers comfortable with operational scaling. The included franchise fees significantly reduce entry barriers compared to new franchise acquisition.

TRANSITION SUPPORT
Comprehensive training and transition support included, covering equipment operation, application techniques, estimating, scheduling, and technology systems. Current leadership will provide hands-on coaching during transition period to ensure operational continuity.

Note: Franchisor approval required for franchise transfer. All transfer requirements and fees will be disclosed upfront, with seller cooperation throughout approval process.

Asking Price: $300,000