Asset Sale Description
Process Overview
• Review Materials: Please review the enclosed auction packet.
• Questions: Schedule a call with John Kelly
• Facility & Equipment Viewing: By appointment only
• Bid Submission Deadline: Friday, September 26, 2025, by 5:00 PM
• Award Notification: Monday, September 29, 2025, by 5:00 PM
• Deposit & Acceptance: Winning bid to submit a 20% deposit due by Tuesday, September 30, 2025, by 5:00 PM
• Final Payment: Equipment and inventory must be paid in full via cashier’s check prior to lease assignment. Lease assignment must be completed by Friday, October 10, 2025, by 5:00 PM.
Auction Notes
The seller reserves the right to accept or reject any bid. The intent is to sell 100% of the equipment and build-out and assign the lease to the buyer.
Company Highlights
• Turnkey stationary cycle gym business opportunity with all major assets, fixtures, and systems in place for a seamless opening. Just add your graphics, marketing and team. Includes a location that is ready to go!
• Five personal trainers that may be available.
• 45 Premium Indoor Stationary Bikes with less than 2 years of use.
• Flexible growth opportunities to offer a large variety of services, personal training, or fitness classes.
• 5,000 leads for future customers from past marketing efforts.
• State-of-the-Art AV System. Built-in lighting, sound, and tech systems to enhance the customer experience.
Asset Value:
• Leasehold Improvements - $322,149
• Equipment - $200,968
• Inventory - $0
• Grand Total = $522,273
*Note: See attached Asset List and additional details.
Step into a turnkey fitness business opportunity with this newly built indoor stationary cycle studio located in Appleton, Wisconsin. This fully equipped cycling facility was opened in 2023 and in operation until June 2025, offering an ideal foundation for a new owner to relaunch and grow their brand in a thriving community.
The studio features 45 high-end stationary bikes and weight bars, a modern sound and lighting system, reception area, retail space, and locker room, all designed with attention to detail for an elevated member experience. The buildout reflects a significant investment in quality and aesthetic appeal, with the best user experience in mind. Everything is well maintained and ready for immediate reactivation under new ownership.
Though the business is currently closed, the hard work has already been done, the infrastructure is in place, the location is built out, and all major equipment is owned and included in the sale. This is an incredible opportunity for a fitness entrepreneur, personal trainer, strategic buyer looking to expand, or wellness-focused investor to take over a ready-to-launch facility without the delays or cost of starting from scratch.
According to Chat GPT, Appleton is a growing market with strong demographics for fitness clubs. This space is ideal for cycling, group fitness, or hybrid concepts. With consumer interest in specialized fitness experiences at an all-time high, the timing couldn’t be better.
Don’t miss the chance to own a premium fitness studio in the heart of the Fox Valley area. Whether you're expanding your brand through acquisition or stepping into business ownership for the first time, this opportunity provides a strong platform with immense potential for growth.
• Review Materials: Please review the enclosed auction packet.
• Questions: Schedule a call with John Kelly
• Facility & Equipment Viewing: By appointment only
• Bid Submission Deadline: Friday, September 26, 2025, by 5:00 PM
• Award Notification: Monday, September 29, 2025, by 5:00 PM
• Deposit & Acceptance: Winning bid to submit a 20% deposit due by Tuesday, September 30, 2025, by 5:00 PM
• Final Payment: Equipment and inventory must be paid in full via cashier’s check prior to lease assignment. Lease assignment must be completed by Friday, October 10, 2025, by 5:00 PM.
Auction Notes
The seller reserves the right to accept or reject any bid. The intent is to sell 100% of the equipment and build-out and assign the lease to the buyer.
Company Highlights
• Turnkey stationary cycle gym business opportunity with all major assets, fixtures, and systems in place for a seamless opening. Just add your graphics, marketing and team. Includes a location that is ready to go!
• Five personal trainers that may be available.
• 45 Premium Indoor Stationary Bikes with less than 2 years of use.
• Flexible growth opportunities to offer a large variety of services, personal training, or fitness classes.
• 5,000 leads for future customers from past marketing efforts.
• State-of-the-Art AV System. Built-in lighting, sound, and tech systems to enhance the customer experience.
Asset Value:
• Leasehold Improvements - $322,149
• Equipment - $200,968
• Inventory - $0
• Grand Total = $522,273
*Note: See attached Asset List and additional details.
Step into a turnkey fitness business opportunity with this newly built indoor stationary cycle studio located in Appleton, Wisconsin. This fully equipped cycling facility was opened in 2023 and in operation until June 2025, offering an ideal foundation for a new owner to relaunch and grow their brand in a thriving community.
The studio features 45 high-end stationary bikes and weight bars, a modern sound and lighting system, reception area, retail space, and locker room, all designed with attention to detail for an elevated member experience. The buildout reflects a significant investment in quality and aesthetic appeal, with the best user experience in mind. Everything is well maintained and ready for immediate reactivation under new ownership.
Though the business is currently closed, the hard work has already been done, the infrastructure is in place, the location is built out, and all major equipment is owned and included in the sale. This is an incredible opportunity for a fitness entrepreneur, personal trainer, strategic buyer looking to expand, or wellness-focused investor to take over a ready-to-launch facility without the delays or cost of starting from scratch.
According to Chat GPT, Appleton is a growing market with strong demographics for fitness clubs. This space is ideal for cycling, group fitness, or hybrid concepts. With consumer interest in specialized fitness experiences at an all-time high, the timing couldn’t be better.
Don’t miss the chance to own a premium fitness studio in the heart of the Fox Valley area. Whether you're expanding your brand through acquisition or stepping into business ownership for the first time, this opportunity provides a strong platform with immense potential for growth.
Detailed Information
- Years in Operation
- 2
- Facilities & Assets
- The cycling studio is located in a suite of a shopping center. The suite is 2,488 sq. ft. The lease will be provided for additional details about the facility. The landlord has been good to work with and the lease is assignable. Bidders can make bids including assignment of the lease or just the equipment.
About the Sale
- Transition Support
- The seller is available as needed to help the buyer with a transition.
- Seller Motivation
- The seller is looking to move onto other opportunities.
- Financing
- This is an auction like process with 20% down and balance due upon lease assignment.
Listing Info
- ID
- 2398351
- Listing Views
- 167
Attached DocumentsAttachment Disclaimer
Listing ID: 2398351 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
